Event management made digital

Transforming the Weißwurstparty Experience for Stanglwirt

Weißwurstparty 2024 - Check it out now

Stanglwirt, renowned for its luxury and hospitality, faced unique challenges with the annual Weißwurstparty that needed a touch of digital to help them overcome them.

In this case study, we cover how Stanglwirt used Unyfy to turn the stresses of event management into a smooth experience for all.

Unyfy X Stanglwirt: A Little History

Stanglwirt, a hotel nestled in the Austrian alps is renowned for its luxury and hospitality, high profile guests, and importantly, their annual Weißwurstparty.

It is a fantastic event attended by the some of the DACH region’s most notable celebrities.

Like most high profile events, there are always growing pains:

The event that garnered overwhelming demand for tickets, leading to server crashes
Managing communication and providing updates to attendees in a central way
Resellers buying tickets in bulk and trying to mark them up on the “black market”

The Goals

Provide a central communication channel and engage attendees

Maintain server uptime and prevent ticket reselling

Gain better customer insights

"Unyfy has been an invaluable partner for Stanglwirt. They understood and mastered our needs and solved the challenges we had via randomized ticket sales for our renowned Weißwurstparty. Unyfy met and surpassed our expectations, provided excellent team support and have been a fantastic choice for our exclusive events, which are about much more than just the event itself.”

Maria Hauser

Director Marketing and PR, Spa and Shop, Major Events & Quality Assurance at Stanglwirt

One app for all event needs

The Stanglwirt app has become a central hub for all event attendees to get easy information, communicate with event hosts, and maintain a year-long stream of communication for upcoming campaigns or events.

From votings to ideations and groups, Unyfy allows hosts to launch various content that speak directly to users and entice them to engage back with you.

Last year, Stanglwirt auctioned the remaining 100 tickets and generated €65k.

Attendees then decided how the proceeds of that auction were split between three charitable organizations. The proportion/percentage of the voting determined the donation percentages as well.

Maximum uptime and raffling for a better UX

Ticketing experiences can be brutal when the sheer volume of interested parties exceeds server thresholds. With a first-come-first-serve system prior to Unyfy, Stanglwirt had issues with launch day. This also intrudced scalping or ticket resellers that would drive the price up on the “black market”.

With Unyfy we implemented a 4-week registration period, attendees could create groups, provide personal details, and enter payment information.

Then there would be a fair, randomized raffle determined ticket allocation, enhancing user experience and preventing server overloads.

Meaningful insights that help increase attendance

As more and more customers are onboarded onto the Stanglwirt platform, their engagement, preferences, and profile fields will provide Stanglwirt (and their partners) with valuable information to provide them with better experiences.

With the raffle registration, not only do you obtain information about buyers but also non-buyers who showed interest. This opens the door for further reactivation and remarketing in the future.

Use Unyfy for your next event.

A quick discovery call is the best way to learn about your brand, challenges, and goals.