The Official Web3 Platform Provider of FC Bayern München

Unyfy & FC Bayern München: moving into the digital future

FC Bayern München is one of the world’s top football clubs and a trailblazer in digital initiatives that connect their fans worldwide.

Learn about why we became FC Bayern München’s web3 technology provider and how we can help to create innovative experiences for sports fans.

Unyfy becomes Web3 Platform Provider of FC Bayern München.

The Unyfy X FC Bayern München Story

Big picture view: digital transformation in professional sports

Digital transformation is a critical challenge for sports organizations because of how fans’ habits are changing. They are expecting their favorite clubs to offer digital products or experiences on par with other media and entertainment services they love using.

Meanwhile, rightsholders need ways to build direct relationships with their fans in order to be well-positioned in the digital attention ecosystem.

The Goals

Develop new ways to engage fans

Reward fan loyalty in innovative ways

Provide real value to fans

The next generation of loyalty for true fans

FC Bayern Munich has a clear understanding of the challenges and opportunities that digital transformation presents to the club. Some important digital goals FC Bayern München wants to achieve with our collaboration: 

  • Offering their fans new ways to engage in their owned ecosystem,
  • Rewarding fans for their ongoing support 
  • Providing real added value to their loyal fans

To achieve this, FC Bayern München have chosen Unyfy as a core component of their web3 infrastructure. 

"Our premise is fans first. We want to offer our fans real added value and reward them for their interaction with us"

Andreas Jung

Board Member FC Bayern München AG for Corporate Partnerships & Marketing

How Unyfy Helps Sports Rightsholders

Unyfy enables you to built next-generation digital experiences for your fans. It’s a platform builder tailormade for sports organizations from large to small. It can be used as a standalone solution or integrated into your systems using the platform in a “headless” manner.

Deep fan engagement

Tailored loyalty mechanisms allow fans to be individually addressed and rewarded, intensifying their bond with the club. Unyfy also enables active communities with flexible social tools so your engagement can reach new heights.

New opportunities for interaction

Unyfy’s solutions allow fans to interact in innovative ways, e.g. with ask-me-anythings, digital collectibles, votes, and more

Economic added value
Loyalty leads to increased fan activity. Unyfy makes it easy to turn this into economic value, both with new digital inventory for your partners and various direct-to-fan business model options.
Future-proof strategy

The integration of web3 technologies ensures that Unyfy users remain at the forefront of digital innovation in the sports sector and always offer their fans a state-of-the-art experience.

Discover how Unyfy can help you

A quick discovery call is the best way to learn about your brand, challenges, and goals. 

Follow the journey

Want to stay informed and follow the journey as we help FC Bayern München build innovative digital experiences?

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