Grow, Engage, and Reward
Case Study: German Handball Federation
The Approach: Grow, Engage, and Reward
The German Handball Federation (DHB) does a lot of things right. One of which is cultivating a passionate fan base. When they launched their handball.net app was their entry into creating a digital ecosystem for German handball fans to connect and grow together.
Our project with them has been another step in their already fantastic efforts of growing their fan base and sport. They were seeking a way to get the word out about the app, entice fans in fun ways, and provide them an experience they would love.
Enter Handball.net Allstars: a new Unyfy-based, gamified digital collectibles experience for handball fans.
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"Unyfy has provided us with a digital toolkit to get closer to our fans and reward their passion in ways they actually love."
Head of Digital Marketing @ Deutscher Handballbund e.V.
Giving fans more reasons to create accounts
One goal of DHB is to learn more about their fans. To that end, Handball.net Allstars combines various features like collectibles and community participations to create an engaging experience for handball fans, no strings attached. In doing so, DHB was able to convert more than 10% of handball.net’s social audience to sign-up on their own platform in the first 3 weeks after launch.
Handball.net Allstars also put Unyfy’s “Refer a Friend” feature to good use. 30+% of all registrations have come from users inviting friends.
Login Streaks to Increase Retention and Activity
Handball.net Allstars was designed to create an active user base on DHB’s owned channel.
Using Unyfy tools such as login streaks and activity-based giveaways, the Allstars user base shows high activity levels: close to 30% of users have logged in on 7 consecutive days or more.
A Recipe for a Successful Community
On Handball.net Allstar, users can complete collections to earn real life rewards and partake in fun community activations that help fostering a more vibrant handball community as a whole.
The platform has proven to be a destination for handball fans – engagement averages already significantly outperform social media (relative rates and total figures).
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