The fan engagement platform provider of Basketball Löwen Braunschweig

Unyfy & Basketball Löwen Braunschweig continued cooperation: Pioneering the next wave of digital fan engagement

Our Partnership Explained

Our collaboration with Basketball Löwen Braunschweig isn’t just about technology; it’s about transforming the way fans interact with their beloved team. At the heart of our collaboration lies the Löwencrowd – the official Club App, a digital platform that has become the lifeline connecting fans to their favorite team. 

Our ongoing partnership with Basketball Löwen Braunschweig and the evolution of the Löwencrowd Club App reflect our dedication to enhancing fan engagement through technology. 

The Goals

Develop new ways to engage fans

Interlocking between digital and physical experience

Engaging partner activations

A central hub for all Lions fans

The Löwencrowd app is the oficial fan app of the German professional basketball team, Brunnswick Lions. 

Via their app, they provide their fans a central place to get news, game scores and collect digital collectibles like stickers.

Connecting digital with physical

Brunnswick Lions want to connect with their fans both physically and digitally.

To facilitate this, they offer fans gameday collectibles which they give out as an attendance reward at their home games and which fans can collect by scanning a QR code found in the stadium.

Partnership activations that move the needle

The Löwencrowd app has provided the Lions with a channel to connect their fans with their existing sponsors. 

They did this by creating a “lion of the game” voting, sponsored by Volkswagen Financial Services. A more unique and engaging way to activate sponsors.

"The digital transformation in sports is unstoppable, and with Unyfy at our side, we are ideally positioned to navigate this future. Our continued collaboration promises to further improve the fan experience and integrate the Löwen community even more into the digital age."

Nils Mittmann

Managing Director and Sports Director at Basketball Löwen Braunschweig 

How Unyfy Helps Sports Rightsholders

Unyfy enables you to built next-generation digital experiences for your fans. It’s a platform builder tailormade for sports organizations from large to small. It can be used as a standalone solution or integrated into your systems using the platform in a “headless” manner.

Deep fan engagement

Tailored loyalty mechanisms allow fans to be individually addressed and rewarded, intensifying their bond with the club. Unyfy also enables active communities with flexible social tools so your engagement can reach new heights.

New opportunities for interaction

Unyfy’s solutions allow fans to interact in innovative ways, e.g. with ask-me-anythings, digital collectibles, votes, and more

Economic added value
Loyalty leads to increased fan activity. Unyfy makes it easy to turn this into economic value, both with new digital inventory for your partners and various direct-to-fan business model options.
Future-proof strategy

The integration of web3 technologies ensures that Unyfy users remain at the forefront of digital innovation in the sports sector and always offer their fans a state-of-the-art experience.

Discover how Unyfy can help you

A quick discovery call is the best way to learn about your brand, challenges, and goals.