FC Bayern München and the Braunschweig-based software company Liquiditeam announce their cooperation around the topic of Web3 infrastructure. The German record champion wants to offer its fans new possibilities of engagement, reward their loyalty, and break innovative ground. For the realization, FC Bayern München relies on Unyfy, the platform builder of the company focused on the sports and media market.

“Our premise is ‘fans first’. Without giving too much away today: we will go completely different ways into Web3 than most clubs and rights holders have done so far. We want to offer our fans real added value and reward them for their interaction with us,” says Andreas Jung, Board Member Marketing at FC Bayern München.

Hendrik Hoppenworth, Managing Director of Liquiditeam GmbH, is convinced that FC Bayern München will set new standards in fan engagement: “We are extremely pleased that FC Bayern München has chosen Unyfy. FC Bayern München has recognized that it is becoming increasingly important to provide its fans with attractive digital offers. This is exactly what we enable with Unyfy.”