Unyfy becomes Web3 Platform Provider of FC Bayern Munich
FC Bayern München and the Braunschweig-based software company Liquiditeam announce their cooperation around the topic of Web3 infrastructure. The German record champion wants to offer its fans new possibilities of engagement, reward their loyalty, and break innovative ground. For the realization, FC Bayern relies on Unyfy, the platform builder of the company focused on the sports and media market.
“Our premise is ‘fans first’. Without giving too much away today: we will go completely different ways into Web3 than most clubs and rights holders have done so far. We want to offer our fans real added value and reward them for their interaction with us,” says Andreas Jung, Board Member Marketing at FC Bayern Munich.
Hendrik Hoppenworth, Managing Director of Liquiditeam GmbH, is convinced that FC Bayern will set new standards in fan engagement: “We are extremely pleased that FC Bayern has chosen Unyfy. FC Bayern has recognized that it is becoming increasingly important to provide its fans with attractive digital offers. This is exactly what we enable with Unyfy.”
Liquiditeam develops software solutions for the sports and media market. The Braunschweig-based company’s main product is Unyfy, a no-/low-code platform builder that enables customers to build their own interactive platforms for their fans or audiences.
"Our premise is fans first. We want to offer our fans real added value and reward them for their interaction with us"
Board Member Marketing @ FC Bayern Munich
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