Press Release

Unyfy and Unidy: Shaping the Future of First-Party Engagement in Sports and Media

Braunschweig, 25.03.24

In an era where third-party data restrictions are reshaping the sports and media industry, the next frontier for companies lies in cultivating a robust first- and zero-party data strategy. This pivotal move is not just about compliance; it’s about fostering deeper, more meaningful connections with fans through digital innovation and seamless user experiences across platforms. That, in turn, is the basis for building sustainable digital business models. Enter Unyfy and Unidy, two visionary companies at the forefront of this transformation, now joining forces to redefine fan engagement.

Unyfy: The Digital Forge for Fan-Centric Experiences

At its core, Unyfy is a platform builder dedicated to the sports and media market. With its no- or low-code approach, Unyfy empowers organizations to craft engaging digital products effortlessly. It comes with a modular suite of solutions that encompass premium publishing, CRM, loyalty & gamification, social community building, virtual commerce, and sponsorship. Thanks to those, creating involving user experiences is easy – and quality first- and zero-party data gets cultivated.

Unidy: The White-Label SSO Wizard

Unidy is a white-label identity solution, specializing in “collect-connect-convert”. It enables brands to seamlessly collect, synchronize, and monetize user data across diverse digital touchpoints. Through its SSO solution and a suite of integrations, Unidy simplifies the expansion of digital infrastructure, offering users a cohesive login, opt-in, and checkout experience. Meanwhile, it ensures that user data and consents are meticulously aggregated into 360° profiles, paving the way for personalized services and targeted campaigns within a privacy-compliant framework.

Synergizing for Unmatched Engagement

The collaboration between Unyfy and Unidy gives users of both platforms powerful new options. Unyfy clients can now effortlessly integrate their custom white-label SSO solution, courtesy of Unidy, enabling a unified cross-platform user experience (UX) and the synchronization of zero-party data across the board. This integration not only enhances user satisfaction but also streamlines the data management process, ensuring that every interaction is a step toward deeper engagement and loyalty.

On the flip side, Unidy customers gain access to Unyfy’s comprehensive offerings, from loyalty and gamification mechanisms to Web3 functionalities. This allows them to enrich their existing setups with engaging features that activate and monetize their communities more effectively. It’s about taking fan engagement to the next level, leveraging the combined strengths of both platforms to deliver personalized, engaging experiences that resonate with fans on a profound level.

The Bigger Picture

The Unyfy and Unidy integration is more than just a partnership; it’s a vision for the future of engagement in the sports and media industry. By emphasizing the importance of first- and zero-party data, and by providing the tools to create immersive, engaging digital experiences, this collaboration sets a new standard for how brands interact with their audiences. In this new era, digital success is not just build around content; it’s about creating something bigger: a digital ecosystem where every interaction counts and every user matters.

Together, Unyfy and Unidy are leading the charge toward a more connected, engaging, and user-centric digital world. This partnership is a testament to their commitment to innovation, privacy, and the power of community, marking a significant milestone in the evolution of engagement strategies in the sports and media sectors.

About Liquiditeam

Liquiditeam develops software solutions for the sports and media market. The Braunschweig-based company’s main product is Unyfy, a no-/low-code platform builder that enables customers to build their own interactive platforms for their fans or audiences.

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Press Contact

For further inquiries and interview requests please contact

Name: Thomas Euler


"Our premise is fans first. We want to offer our fans real added value and reward them for their interaction with us"

Andreas Jung

Board Member Marketing @ FC Bayern München

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