Navigating New Waters: A Blue Ocean Sponsorship Strategy for Sports Organizations
Explore the transformative power of a Blue Ocean Strategy for sports sponsorship in the digital age. Discover how sports organizations can shift from traditional reach-based models to innovative, engagement-driven sponsorship opportunities. Learn actionable steps to leverage digital platforms, prioritize fan engagement, and harness first-party data to attract modern sponsors seeking tangible results.
Building Fan-Centric Loyalty Schemes in Sports: A Comprehensive Guide
Discover the art of crafting fan-centric loyalty programs with our comprehensive guide, designed for sports brands and organizations looking to deepen engagement and foster a passionate community.
Why Sports Organizations Need to Become CLV Businesses
CLV is a crucial metric that measures the total value a customer brings to a business throughout their entire relationship. Here are 4 ways for sports brands to get started.
Fixing the Digital Sponsoring Problem for Sports and Beyond
Digital advertising is broken and most everybody is aware and in this post, we discuss how to fix it.
uNFTs: More Utility and UX for NFTs
We made uNFTs for fan interaction and creating a social universe in which fans can use the NFTs.
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