Navigating New Waters: A Blue Ocean Sponsorship Strategy for Sports Organizations
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Explore the transformative power of a Blue Ocean Strategy for sports sponsorship in the digital age. Discover how sports organizations can shift from traditional reach-based models to innovative, engagement-driven sponsorship opportunities. Learn actionable steps to leverage digital platforms, prioritize fan engagement, and harness first-party data to attract modern sponsors seeking tangible results.
Building Fan-Centric Loyalty Schemes in Sports: A Comprehensive Guide
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Discover the art of crafting fan-centric loyalty programs with our comprehensive guide, designed for sports brands and organizations looking to deepen engagement and foster a passionate community.
Why Sports Organizations Need to Become CLV Businesses
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CLV is a crucial metric that measures the total value a customer brings to a business throughout their entire relationship. Here are 4 ways for sports brands to get started.
Fixing the Digital Sponsoring Problem for Sports and Beyond
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Digital advertising is broken and most everybody is aware and in this post, we discuss how to fix it.
uNFTs: More Utility and UX for NFTs
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We made uNFTs for fan interaction and creating a social universe in which fans can use the NFTs.