Case Study: American 7s Football League X Unyfy
Using Live NFTs to Engage Your Fans
"Bringing NFTs to the Real World"
With Live NFTs, we give Unyfy users a way to enhance the live event or stadium experience by rewarding and enticing fans.
With that we help you to convert a live audience to your own platform
The concept is simple:
- Create a NFT-based digital good
- Set up an automated QR code or NFC giveaway
- Place and promote the QR code/NFC at the event or on your broadcast
- Users scan it with their phone and get the digital good on your platform
- Everyone is happy
American 7s Football League
Enter the A7FL, who did exactly that and used the Live NFT feature as a way to both reward loyal fans and convert them to their new Unyfy-powered fan platform.
Check out their platform 👇
The Goals
- Activate their fanbase in ways that feel web2 (familiar)
- Onboard new users and convert existing fans to their Unyfy platform
- Reward their engagement with a digital asset that includes additional benefits
Advertise an NFT Giveaway Natively
During their live stream of the A7FL Wild Card, which featured 3 different games consecutively, the A7FL created an overlay that would periodically show the QR code offering users a free Gamebreaker NFT.
- Activate their fanbase in ways that feel web2 (familiar)
Onboard New Users.
Convert Existing.
Once the QR code is scanned, the user lands on the A7FL fan application. If they aren’t already a user and logged in, they are prompted to login/register.
- Onboard new users and convert existing fans to their Unyfy platform
Digital Products with Real Benefits
The NFTs were free to registered users. In addition, owners of that NFT were given the chance to redeem a benefit that was programmed directly into the NFT.
In this particular example, users would get discord access and, once redeemed, the benefit would be no longer redeemable.
*You can make this benefit anything you want like a coupon code, an affiliate link, a link to a partner’s shop, or free merchandise
- Reward their engagement with a digital asset that includes additional benefits
Head over and check out our pricing for Unyfy if you want to launch your own fan platform that is web3 ready and made for fans.
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