Case Study: American 7s Football League X Unyfy
Using Live NFTs to Engage Your Fans
"Bringing NFTs to the Real World"
With Live NFTs, we give Unyfy users a way to enhance the live event or stadium experience by rewarding and enticing fans.
With that we help you to convert a live audience to your own platform
The concept is simple:
- Create a NFT-based digital good
- Set up an automated QR code or NFC giveaway
- Place and promote the QR code/NFC at the event or on your broadcast
- Users scan it with their phone and get the digital good on your platform
- Everyone is happy
American 7s Football League
Enter the A7FL, who did exactly that and used the Live NFT feature as a way to both reward loyal fans and convert them to their new Unyfy-powered fan platform.
Check out their platform 👇
Advertise an NFT Giveaway Natively
During their live stream of the A7FL Wild Card, which featured 3 different games consecutively, the A7FL created an overlay that would periodically show the QR code offering users a free Gamebreaker NFT.
Onboard New Users.
Once the QR code is scanned, the user lands on the A7FL fan application. If they aren’t already a user and logged in, they are prompted to login/register.
Digital Products with Real Benefits
The NFTs were free to registered users. In addition, owners of that NFT were given the chance to redeem a benefit that was programmed directly into the NFT.
In this particular example, users would get discord access and, once redeemed, the benefit would be no longer redeemable.
*You can make this benefit anything you want like a coupon code, an affiliate link, a link to a partner’s shop, or free merchandise
Head over and check out our pricing for Unyfy if you want to launch your own fan platform that is web3 ready and made for fans.